The complete Demand Planning & Forecasting software solution...
Prophecy™ is a proven, easy to use Windows solution for business demand forecasting and planning, with full extenstion to sales and margin over hierarcies of product and customer.
Use world-class forecasting models from R, without the need for R skills, using Prophecy's protected, easy to use environment.
Multi-level forecasting |
Demand forecasting, over hierarchies of products and customers. Top down or bottom up forecasting. Drill down or up through product and customer levels with a mouse double-click. |
World-class statistical forecasting |
Deploy world-class forecasting algorithms in ‘Automatic’ mode (no statistical or R knowledge needed) using Prophecy™'s fully integrated visual interface for R Statistics and Data Science. Or access all of R via Prophecy™'s 'R Expert mode'. |
Multi-user forecasting |
Allow multiple users to concurrently forecast, using Prophecy™'s multi-user database. Reforecast with instant, real-time consolidation. Over a full product / customer / measure security model. |
Multi-level revenue & profit |
Provide a single, integrated view of forecasted Volume, Revenue and Margin, presented over the every permutation of product and customer hierarchy detail. Also supports your own measures, such as litres, kilos, pallets etc. if required. |
Analysis and control |
Flexible, cube-style multi-dimensional reporting (and forecast update) screens. Compare with last year and multiple Budget versions. Analyse forecast accuracy via snapshots or time profiled screens. Escape the limitations of forecasting in Excel. |
Trade promotions planning |
Implement trade promotions planning (TPM), including workflow and post-promotional evaluations. |

DEMAND forecasting for business!
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Prophecy™ combines user-friendly demand forecasting, leading-edge statistical sales forecasting, predictive financials, trade promotions and major customer planning in a single, integrated solution.
Click image for more sales forecast software screenshots - Prophecy™ enables you to streamline your sales forecasting process using commercially-proven sales forecasting software. Free your forecasters from cumbersome forecasting spreadsheets for forecasting sales.
- Implement a multi-user software solution for forecasting sales, faster and at a much lower cost than competitive solutions. Typically in less than 10 days *. (Installation, configuration and implemention possible via remote access, if required.)

Prophecy's Benefits
Forecast with the right methodology
Use Prophecy™ if you're forecasting with:
- Frequent and highly variable promotional activity.
- Active competitors, with equally frequent and variable promotional activity.
- Promotions which are (intentionally) different each time
- Promotions which occur at different times each year.
- Major customers represent a high proportion of total sales.
Prophecy™ helps forecasters interpret and understand the factors that statistical algorithms struggle with, by presenting the data in a variety of intuitive, graphical and insightful ways.

Prophecy also features an optional Trade Promotion Planning module, which allows itemised promotions to be planned, modelled, approved and evaluated.
Aimed at the right users
Prophecy™ is for front-line business sales forecasters. It helps them productively apply their specialised knowledge and judgement to the sales forecasts. All within an easy-to-use, Excel type experience. However, Prophecy™ goes way beyond Excel in its specialist analytic and sales forecasting features.

Prophecy™ is a 'live' view of detailed volume forecasts through revenue and profit. It consolidates in real time over multi-level hierarchies of products and customers.
The forecasted measures in your Prophecy™ system are completely customisable. Start with volume, extend to revenue and margin, compare with budgets, plans, other versions.
Integrate sales forecasting into core processes
Prophecy™ offers you much more than just volume sales forecasting.
Standard costs and selling prices are
pre-imported into the database (or prices and discounts
can be modelled manually). The revenue and profit impact
of volume and pricing changes are instantly aggregated in
real time over a complete hierarchy of products and customers.
Forecasts can be analysed and 'risk-assessed' within Prophecy™ at any hierarchy level for volume, revenue, profit or any other forecasted measure.

Prophecy fully supports 'forecast / review / re-forecast / publish' workflow.
Track forecast vs. Plan, Last Year, Last Version...
Prophecy™ elegantly implements control, visibility, tracking and sharing of the sales forecast. Escape the 'many versions of the truth', bloat and data fragmentation issues associated with Excel sales forecasting spreadsheets.

Forecast, analyse, compare with budgets, prior years or previous forecasts - for volume, revenue, profit or any other measure. All within Prophecy's easy to use, multi-dimensional views and graphs.
Every Prophecy report acts as a forecast data entry screen, supports hierarchical drilldown/up over products or customers, live graphs, back-solving, unlimited undo/redo and many other forecast productivity aids.
Capture and audit every forecast change in the Prophecy Tracking database - date, time, who made the change etc..
Measure Sales Forecast Accuracy
Forecast accuracy analysis is important because:
- Forecasters will learn from forecasting errors and avoid repeating the same mistakes.
- Management will spot which forecasts need reviewing, earlier.
- Forecast accuracy stays 'front of mind' for forecasters when it is easily visible to managers.
Accuracy analysis is hard to deliver in fixed-view sales forecasting spreadsheets. Prophecy™ gives you accuracy data at any level of
hierarchy and over any time horizon, with summary statistics like MAPE, MAD, two types of
weighted average
and over/under frequency distributions.
Prophecy™ quantifies the added value from
judgemental forecasting, by comparing the published
forecast with the statistical forecast that would have
been generated using the available sales history. Click here to see a sample output.
Technical Benefits
Prophecy™ is exceptionally quick and easy to implement.The software runs on Microsoft Windows 7 or newer clients. It hosts its data in a shared MS SQL Server database MS SQL Server database. It supports concurrent, multiple-user, read-write access without 'sub-cubes' or individual spreadsheets and real-time, maintenance-free consolidation.
Adding new products, customers and sales history is a breeze. Use the Prophecy Management Studio application's "write once, use many times" automation module to maintain Prophecy.

Other systems connect to Prophecy data via SQL or scripted data exports. .
Each user's product, customer and measure-based security is rules-based and requires minimal maintenance after the initial setup.
Top 10 Prophecy™ hilights:
- Multi-level sales forecasting over hierarchies of Products and Customers.
- Use state of the art R statistical forecasting, in 'Automatic' or 'Expert' mode.
- Forecast, analyse, report and track products, by customer, by measure and time within a single solution.
- Extend volume forecasts into sales revenue and margin.
- Boost forecaster productivity. As easy to use as an Excel forecasting spreadsheet, but designed from the ground up for multi-user sales forecasting and demand planning.
- More than a collection of statistical algorithms! Prophecy™ offers many, carefully thought out forecaster aids, productivity enhancers, views and analysis screens, as well as its statistical forecasting engine.
- Prophecy saves time, via continuous, multi-user, concurrent sales forecasting, with real-time consolidations, using a single, shared database.
- Implement faster, at lower cost, (typically in 10 days or less*). Low ongoing maintenance with new products, customers and actuals data loaded automatically using re-usable scripts.
- A proven solution. Currently used for forecasting beauty, personal care, floorcare, coffee makers, food mixers, pet care, cleaning products, and more.
- Integrates with SAP, Microsoft Dynamics, Sage, NetSuite etc. through SQL queries or delimited text files and Prophecy Automation.

NewsCovid-19.
Data Perceptions are operating normally,
within prevailing UK lockdown restrictions. We are
continuing to support our customers and provide software demos
and implementations to new customers using remote support
software and video conferencing solutions.
November 2020 sees the launch of semi-automatic forecast
consumption rules, which allow near-term forecasts to be
automatically adjusted (under forecaster control) based on recent
sales. For example, add back undersales in last periods to
next periods / subtract oversales in last periods from next
periods until oversale is 'consumed'. We have
built a flexible framework for this type of automated
adjustments.
Earlier in 2020 we added the option to manually adjust the history used as input to the automated R statistical forecast engine, allowing you to remove the effect of outlier events from the history. Manual adjustments cascade down the hierarchies in proportion to the share of the actuals, meaning you don't have to separately adjust each sku for the same outlier. This functionality provides more control than the existing automated algorithm, albeit with forecaster overhead. Of course, both methods can be used in together, if required.

Prophecy is under continuous development. More exciting stuff coming soon!
The Prophecy Changelog contains a detailed list of major Prophecy enhancements since 2013. Prophecy has been under continuous development since 1998.