Why Brita Selected Prophecy
Brita initially approached Prophecy as the answer to its first key objective. This was to introduce a stable, robust, easy to use sales forecasting system which could assist Brita in planning business by customer, product and time, and which let users see their data at any level of product and customer summary from SKU / base customer upwards.
When the Brita project team - including sales, finance and IT managers - saw Prophecy’s reporting capabilities it was felt that it not only met the first objective (sales forecasting), but could also contribute to providing the kind of reporting environment specified for the second objective (analysis and reporting.)
In summary, Prophecy was chosen because:
- The software was extremely cost effective and efficient in delivering both key objectives: sales forecasting and planning, and analysis and reporting.
- It has proven to be user-friendly, enabling individuals from various teams to learn and put it to use quickly and easily. According to Ben Wilkinson, commercial analyst for Brita "We didn’t want to incur large training costs, and we wanted users to have the confidence and ability to use the software independently and at times that were convenient for them. We found that a one day course was all most users needed in order to start using Prophecy productively."
- The implementation has been very straightforward. The software was able to read data from Brita's ERP system and build the database quickly.
- Technically, the software was also easy to implement. Tim Henry, IT Manager for Brita said: "A workstation install takes less than five minutes. Prophecy is a self-contained package independent of third party software. We use Windows Terminal Services to provide remote connectivity for our users and have been able to make Prophecy work well in this environment."
Wilkinson said: ”We have been able to replace the previous forecasting and planning system, which was based mainly on high maintenance spreadsheets, with Prophecy.”
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