Brita UK Case Study - Project Objectives
Brita sells domestic water filter products through a large number of retail customers in the UK, spanning the grocery, pharmacy, department store and electrical sectors.
The product range includes jug water filters, filter kettles and replacement cartridges, as well as a full range of products for the catering, vending and beverage industries.
Following a period of rapid growth in the UK, Brita identified two specific commercial needs in order to embrace sales successes and continue to move forward:
- Sales Forecasting and Planning: A fully integrated sales forecasting and business planning system which would allow sales managers to develop their forecasts and plan their business, providing instant consolidation for senior management review and business tracking, and which would provide data on past and future performance at the volume, revenue and profit level. The forecasts were needed to drive both procurement of stock and financial forecasting.
- Analysis and Reporting / Better Access to Sales History. A simple tool for analysing sales data across time by product and customer at varying levels of aggregation. The system needed to be quick to implement, easy for non-technical business users to get up and running with but flexible enough to provide the kind of insights into sales data that the marketing and sales team needed.
The two objectives were originally viewed as separate projects. Prophecy was selected to deliver forecasting because it was viewed as delivering the most immediate and tangible benefits. However, it was also regarded as providing an interim solution for the second objective, analysis and reporting.
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